I haven’t been to a WPC event for four years. The conference this year in L.A. was big. These are the things I experienced:
- It’s a very long conference. I was there from Sunday afternoon, to Thursday evening. I spent 26 hours in our booth in the exposition hall.
- The guys on the loading dock at the Los Angeles Convention Center are very cool. We were able to use their loading spaces to easily transfer our junk in and out of the exposition area as we wished, with no hassle. Beautiful.
- People will steal swag. Really? It’s worth committing a misdemeanor for junk? Obtaining swag is really a very simple social transaction. You express an interest in obtaining some swag. I readily comply, in exchange for the opportunity to scan your attendee badge. If you show even a mild interest in my product or service, I will engage you in polite conversation until you can’t stand it any more and deftly slide away. That’s the way it works. No need for theft.
- If you have a hot CEO, you’re not going to see her much. Everyone wants to talk with her. I mean, everyone.
- People will travel very, very long distances to meet up with others of their own kind. We met people from all over the entire globe.
- It’s important to work with interesting people. The people with whom I work, are extraordinarily interesting and fun people to be with. You should be so lucky.
This was the fourth promotional event I’ve attended on behalf of my company this year. So now I have to take four weeks off to prepare for the next four. Ciao.